Digital travel sales in China are projected to total RMB726.6 billion ($109.4 billion) in 2017, up 20.6% over the previous year, according to data from iResearch Consulting Group. Sales are expected to increase another 17.8% in 2018, when they will total RMB856.3 billion ($128.9 billion).
eMarketer estimates somewhat higher digital travel sales in China for this year: $122.0 billion. Digital will make up almost a fifth of total travel sales in the country, by our projections.
iResearch also expects that flight ticket reservations will account for 56.0% of the online travel market in China, with hotel booking making up 19.4%. The firm reports that both airline and hotel bookings will account for a diminishing share of online travel sales, largely because travelers are moving toward more comprehensive travel services.