China market in Asia

China's Digital Travel Sales to Top RMB725 Billion This Year

China market condition in Bali and Asia

Digital travel sales in China are projected to total RMB726.6 billion ($109.4 billion) in 2017, up 20.6% over the previous year, according to data from iResearch Consulting Group. Sales are expected to increase another 17.8% in 2018, when they will total RMB856.3 billion ($128.9 billion).

eMarketer estimates somewhat higher digital travel sales in China for this year: $122.0 billion. Digital will make up almost a fifth of total travel sales in the country, by our projections.

iResearch also expects that flight ticket reservations will account for 56.0% of the online travel market in China, with hotel booking making up 19.4%. The firm reports that both airline and hotel bookings will account for a diminishing share of online travel sales, largely because travelers are moving toward more comprehensive travel services.

See full article at https://www.emarketer.com/Article/Chinas-Digital-Travel-Sales-Top-RMB725-Billion-This-Year/1015589