Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it?
To find out why so many guests prefer booking hotel stays on an OTA instead of a hotel brand/direct website, we hired UserTesting.com, a well-known website testing company that records unbiased (but demographically relevant) consumers while they search and book hotels online.
See for yourself!
Here are two videos of actual users (listen to their comments) as they shop for rooms on Expedia and then directly from the hotel’s website:
Video 1: Click here to view.
Participant using desktop computer.
Male | 35–55 | United States | Income $100K–$150K+