Your guests live in a world overloaded with content, chaos and way too many choices.
Just think of the last time you shopped on Amazon.com. Your seemingly simple search for a “red jacket” no doubt led to hundreds of results. Faced with a barrage of options, you most likely examined a few before resolving to think more about it later. Or, perhaps you left Amazon.com altogether and opted just to go to Macys.com since they made it so much easier to buy with only four red jackets to choose from.
Now, you can see the dilemma facing travelers today when deciding on a hotel room. Many hotels – with all the best intentions – go out of their way to help guests customize their experience once they are inside your hotel booking engine. Do you want a city view king, city view double queen, or city view double queen deluxe, deluxe king with balcony? Want to enhance your stay with a bottle of champagne, flowers, attraction tickets, daily breakfast, or an e-bundle package?