the reason why guest cancel their hotel booking

6 TIPS FOR COMBATING HIGH CANCELLATION RATES ON OTA BOOKINGS

reduce hotel cancellation

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, before cancelling ones they decide against just a day or two before their stay dates. High cancellation rates on OTAs or other channels can be a problem for your hotel if you don’t have a strategy ready to deal with them.

These high cancellation rates can lead to distorted demand levels for hotels, meaning non-optimal rates and lost revenue. Why does this happen, and what are a few quick tips for hotels looking to deal with the effects of these cancellation rates?

We’ve put together a quick guide to help you figure out the causes of higher cancellation rates, followed by some quick tips. Our goal is to help you figure out:

  • Which channels cancellations are coming from
  • What kind of cancellation rates you should expect
  • How to plan for them and turn cancellations to your advantage

See full article at http://blog.netaffinity.com/6-tips-high-cancellation-rates-ota-bookings/