Metasearch and OTA Billboard Effect
The billboard effect is when a traveller discovers a property through a third-party booking channel, such as an online travel agency...
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HOTEL MARKET INSIGHTS
- Apr 8
- 7 min
Tiktok is the new OTA for hotel or another marketing tool for direct booking?
TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable. Dawit Habtemariam...
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- Apr 8
- 1 min
Artificial Intelligence (AI) in Travel Industry
Technology is always evolving, the most anticipated one in these days is Artificial Intelligence. Among the most popular consumer-facing...
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