HOSPITALITY INDUSTRY INSIGHTS

Booking Holdings is creating a dedicated B2B business unit that combines the partnership operations of Booking.com, Agoda, and Priceline into a single organization. The initiative is being overseen by Agoda CEO Omri Morgenshtern, marking one of the biggest structural changes in Booking Holdings' history. Key Highlights Unified B2B organization Booking Holdings is consolidating its B2B businesses into a formal legal entity rather than operating separate partnership teams under

Rate parity has been a persistent challenge in hospitality industry for many years. Independent hotels, villas, and small hospitality businesses are often the most affected. Unlike large international hotel chains with stronger negotiating power and dedicated revenue management teams, independent properties frequently struggle to address rate disparity issues effectively. The challenge is further compounded by limited regulatory oversight regarding how Online Travel Agents (O

Business travel is changing quickly in 2026, driven by new technology, shifting traveler expectations, and ongoing global uncertainty. Companies are no longer just looking for short-term fixes. Instead, they are building travel programs that are smarter, more flexible, and better suited for long-term challenges. Artificial intelligence is becoming a bigger part of the travel experience. From personalized recommendations to faster problem-solving, AI is helping companies manag