HOTEL INDUSTRY INSIGHTS

Rate parity has been a persistent challenge in hospitality industry for many years. Independent hotels, villas, and small hospitality businesses are often the most affected. Unlike large international hotel chains with stronger negotiating power and dedicated revenue management teams, independent properties frequently struggle to address rate disparity issues effectively. The challenge is further compounded by limited regulatory oversight regarding how Online Travel Agents (O

Business travel is changing quickly in 2026, driven by new technology, shifting traveler expectations, and ongoing global uncertainty. Companies are no longer just looking for short-term fixes. Instead, they are building travel programs that are smarter, more flexible, and better suited for long-term challenges. Artificial intelligence is becoming a bigger part of the travel experience. From personalized recommendations to faster problem-solving, AI is helping companies manag

Travelers are no longer using Google Search the same way they used to. Generic hotel searches like “best boutique hotel in Milan” are declining, while searches for specific hotel names are rising sharply. Google says travelers now use AI tools for discovery before returning to Search to compare prices and book. But the bigger story may be different. For years, Google Search transformed hotel discovery into an ad-heavy experience dominated by OTAs, sponsored listings, and rate