HOSPITALITY INDUSTRY INSIGHTS

There's another factor that deserves attention when discussing Bali's hotel performance: what's happening thousands of kilometers away from the island. Tourism is particularly sensitive to geopolitical events. A conflict in the Middle East, changes in international flight routes, or a sudden increase in aviation fuel prices can influence booking decisions long before travelers arrive at their destinations. The latest developments in Saudi Arabia are a reminder of how quickly

For years, Indonesian hoteliers have been fighting the same digital battle: “Why is my hotel cheaper on Booking.com than on my own website?” It sounds like a simple pricing problem. It isn't. It is a marketing problem, a distribution problem, a revenue problem—and increasingly, an AI problem. In 2026, the global hotel industry is beginning to respond with something more sophisticated than manually checking OTA prices every morning. Hotels are starting to use artificial intell

The way travelers discover and book hotels is changing faster than ever. For decades, hotel distribution revolved around familiar channels such as online travel agencies (OTAs), metasearch engines, brand websites, and global distribution systems (GDS). Today, a new player is reshaping the landscape: artificial intelligence. As AI assistants like ChatGPT, Gemini, Claude, and other conversational platforms become part of travelers' daily lives, hotels are entering a new era whe