HOSPITALITY INDUSTRY INSIGHTS

The way travelers discover and book hotels is changing faster than ever. For decades, hotel distribution revolved around familiar channels such as online travel agencies (OTAs), metasearch engines, brand websites, and global distribution systems (GDS). Today, a new player is reshaping the landscape: artificial intelligence. As AI assistants like ChatGPT, Gemini, Claude, and other conversational platforms become part of travelers' daily lives, hotels are entering a new era whe

Booking Holdings is creating a dedicated B2B business unit that combines the partnership operations of Booking.com, Agoda, and Priceline into a single organization. The initiative is being overseen by Agoda CEO Omri Morgenshtern, marking one of the biggest structural changes in Booking Holdings' history. Key Highlights Unified B2B organization Booking Holdings is consolidating its B2B businesses into a formal legal entity rather than operating separate partnership teams under

Rate parity has been a persistent challenge in hospitality industry for many years. Independent hotels, villas, and small hospitality businesses are often the most affected. Unlike large international hotel chains with stronger negotiating power and dedicated revenue management teams, independent properties frequently struggle to address rate disparity issues effectively. The challenge is further compounded by limited regulatory oversight regarding how Online Travel Agents (O