HOSPITALITY INDUSTRY INSIGHTS

The next hotel booking journey might begin with a conversation rather than a Google search. Think about how people traditionally look for accommodation in Bali. They open Google, search for something like "best villa in Ubud," compare properties on Booking.com or Agoda, read a few reviews, and eventually make a reservation. That journey still happens every day. But there's another way people are starting to plan their holidays. Instead of browsing dozens of websites, they mig

There's another factor that deserves attention when discussing Bali's hotel performance: what's happening thousands of kilometers away from the island. Tourism is particularly sensitive to geopolitical events. A conflict in the Middle East, changes in international flight routes, or a sudden increase in aviation fuel prices can influence booking decisions long before travelers arrive at their destinations. The latest developments in Saudi Arabia are a reminder of how quickly

For years, Indonesian hoteliers have been fighting the same digital battle: “Why is my hotel cheaper on Booking.com than on my own website?” It sounds like a simple pricing problem. It isn't. It is a marketing problem, a distribution problem, a revenue problem—and increasingly, an AI problem. In 2026, the global hotel industry is beginning to respond with something more sophisticated than manually checking OTA prices every morning. Hotels are starting to use artificial intell