TikTok Launches Hotel Booking Feature with Booking.com Partnership

TikTok is stepping deeper into travel e-commerce with the launch of a new hotel booking feature in the US. Through a partnership with Booking.com, users can now research and book hotels directly inside the app. At the same time, TikTok is expanding its TikTok revenue sharing program, giving creators new ways to earn from promoting local businesses such as hotels, restaurants, and attractions.

The update reflects TikTok’s strategy of turning travel inspiration into instant bookings, merging influencer marketing with direct sales.

Key Highlights

• Hotel booking integration: TikTok now allows users to check availability, compare rates, browse amenities, and read reviews on hotel pages powered by Booking.com—all without leaving the app.

• TikTok Go expansion: Creators in the US with 1,000+ followers can earn cash or vouchers by promoting hotels, restaurants, and local experiences.

• Commission opportunities: Influencers can accept branded tasks (e.g., creating a video about a specific hotel) and get paid when those posts lead to bookings.

• Lower entry barriers: By reducing follower requirements, TikTok has opened the program to a wider pool of creators.

• Enhanced travel discovery: TikTok’s “Places” tab continues to showcase destinations, attractions, and reviews, with recognition badges for frequent contributors.

• Bigger e-commerce strategy: The hotel feature builds on TikTok Shop, as well as earlier integrations for booking concerts and movie tickets—signaling travel as the next major revenue stream for the platform.

Get more info at Business Insider